Why Every Marketer Should Have An “Owned Asset”

Vanessa, just what is an “Owned Asset”?


In simple terms, an owned asset is something that you own outright. It can be anything from real estate to a car or stock portfolio. The key is that you have complete control over it and can use it as you see fit. One of the most significant advantages of owning assets is that they can provide income or appreciation over time.

Blogging has emerged as a popular way for businesses to establish their online presence and engage with customers. But did you know that your blog can also be considered an “owned asset”? Investing in a high-quality blog can offer a range of benefits for your business.

Over the many years, I have struggled as an internet marketer, I have always tried blogging for whichever type of business or product I promoted. I would start a blog and do well writing on different topics, and then, for some reason, I would stop and go on to something else.

When I met Dean Holland and his crew, I truly understood the importance of having a blog.

There are many marketers online who may or may not be successful, and if they are, it’s in large part due to the value of what social media has brought to the world. With the likes of Facebook, Instagram, X, and YouTube, businesses have thrived 10-fold because these social platforms reached the entire population. Many have built a massive following of subscribers and friends and learned successful marketing expertise.

But what would happen if one or all of these platforms shut down? What if Facebook just ceased to exist one day? What if X suddenly went under and had to close their doors? What would happen to your business?

Unfortunately, it could happen. We are all just visitors to these pages. We have no ownership or control over whether it’s there one day or gone the next. What would you do?

Wouldn’t it be wise to have something tangible in your business that you would never have to worry about someone pulling the plug?

First, a blog establishes your brand as a thought leader in your industry and gains credibility through your blog. Posting excellent content regularly that displays your knowledge and expertise can help you create a dedicated audience of readers who trust your brand and are more likely to do business with you in the future.

In addition to being a valuable tool for improving search engine rankings, a blog can also drive traffic to your website. Utilizing relevant keywords and creating informative content that addresses customer inquiries can increase your website traffic and improve your search engine ranking.

Another critical benefit of blogging is that it allows you to engage with your audience. You build relationships and loyalty when conversing directly with readers who leave comments.

Creating a blog can be a challenging and demanding process. To ensure success, it’s essential to have a well-thought-out strategy and plan in place. This involves identifying your target audience, creating a content calendar, and promoting your blog through various channels, including social media.

Creating an influential blog and connecting with your audience is simple with these steps.

  1. You have complete control: When you own your blog, you have complete control over the content, design, and functionality. You can tailor it to your brand and objectives and make updates to keep it current and relevant.
  1. It’s a source of long-term value: Like other owned assets, your blog can appreciate value over time. As you build up your audience and reputation, your blog can become a valuable asset that generates income and helps you achieve your business objectives.
  1. It’s a platform for building your brand: Creating a blog can effectively strengthen your brand and showcase your knowledge and proficiency in your field. By crafting valuable and engaging content that connects with your intended readership, you can draw in new followers and clients and establish yourself as a respected source of information in your industry.
  1. It’s a source of traffic and leads: Owning a blog can increase website traffic and generate leads for your business. Optimizing valuable assets in a sale or acquisition: If you ever decide to sell your business or with another company, your blog can enhance your company’s overall value. A well-established blog with a loyal following can be a strong selling point that sets your business apart.

Overall, the benefits of blogging as an “owned asset” can be significant for your business. When your livelihood depends on the tools, platforms, and equipment you choose to be successful, blogging for your business is a no-brainer. I don’t know whether social media is here to stay, But I know I will always have this blog as my “owned asset.”

If you’re curious to know more about me, and you haven’t already, please read “My Story” to find my purpose and why I am here.

If you enjoy reading my blog, consider subscribing to my FREE NEWSLETTER to be notified when I write a new post. I promise I won’t spam you or flood your inbox with nonsense.  As a special gift for signing up, you will receive two free video training courses from my mentor, Dean Holland.

Until then, Stay Curious, Stay Inspired, And Stay True

Yours Truly,


27 thoughts on “Why Every Marketer Should Have An “Owned Asset””
  1. Great topic, Vanessa! And slickly presented. (That’s a compliment.) I’ve been thinking about owned assets myself since Dean’s training and his distinction of an intermediary level of AM and commander level. I’ve decided, for me, it’s books. Blogging is a good path. But as someone who wrote a magazine column for over a decade, it seems short term (strange, huh?). AI-driven book publishing to me is the next level of an owned asset. Anway, you’ve got a great site!

  2. Vanesa, I hear horror stories of people who have worked for years on Facebook, suddenly getting their accounts closed, so YES YES and YES to having your own blog on a domain you own. Of course you need to back up regularly and keep a copy somewhere other than you domain host just in case, but it is so important to keep control.

  3. Vanessa, this is a great summary regarding the benefits of having a blog as the central part of your affiliate marketing journey, What is possibly even more impressive is the layout of your blog post. Your use of images is spot on, and your colored background makes your blog really unique. Best of all, is your use of bold letters for the first phrase of each paragraph. If I were you, I’d do all your future blog posts in this way. Make this style your own. Own it outright.


  4. Hi Vanessa,
    First time on your blog and I really like the layout – and more importantly, how you can provide some great information to all of us newbies here!
    Giving us the run-down on why it’s important to have your own “owned asset” is instrumental to your success; thanks for providing us with a great explaination.

  5. Your explanation of the “why” of having an owned asset is thorough and accurate as well as brilliant. Eleanor summarized it perfectly. I wager there is so much more and even more businesses we can promote on this one blog. Looking forward to learning how to integrate more into the one!

  6. Beyond excellent! This information is not discussed enough, or even at all! When I first began my affiliate marketing journey, I had no intention of creating a blog. Once I understood the importance, it was a no-brainer! This is a very well thought out post and I appreciate how well you described the important (and lesser discussed details) of setting up a well-written blog.

  7. Vanessa,
    I totally agree that having your owned asset or blog is one of the best things we can do for our business. Sure we can post on any/all social medial platforms but we do not have any control over them. Here is where our control lays. We can engage with our followers and it is a platform we can use to build our business.

    1. Honestly, I think that’s the best part… engaging with your followers makes it a more personal connection and can really encourage the like, know, and trust factor. Thank you for the comment

  8. Vanessa, firstly can I just say what a beautiful blog you have. The layout the types set the images looks absolutely amazing. Well done. Good job. Regarding owned assets is probably the one of the most important things I’ve learnt in building up my affiliate marketing business. With the email rules changing with Google, it’s even more important to have something that you own that can’t be taken away from you. I’ve really enjoyed building my blog up and it does feel like something I own and now people are going to visit it and commenting on what I’ve got to say. It’s quite empowering to be honest, thanks for highlighting this as it is a key thing for people starting an affiliate marketing business. I must say your blog looks stunning. Thanks, Atif

  9. Vanessa, I agree having a blog as an owned asset is a critical part of owning and online business. I have heard horror stories of people loosing their whole business because they depended souly on a social media platform or google. One of the big issues in the news is TikTok being banned in the U.S. and people are upset because it will cause them to loose their entire business if it is. If you have an owned asset these types of things would be just a bump in the road.
    New people and those that have been in online marketing need to know there is a better way.
    Thanks for sharing the importance of this.

    1. Had I understood the importance back when, it would have made a huge difference in the progress of my “brand”. Granted, it would have been an accumulation of different businesses but at least it could have gotten my name out there sooner. But, I’m doing it now and completely get it. There’s no stopping all of us now… thank you for the comment, much appreciated.

  10. Hello Vanessa,

    You couldn’t have said it better. Having your own assets is key to success as an affiliate marketer. I can’t address anything else as you have covered the most important parts to consider as a blogger. Thank you for sharing such amazing information. I wish you all the best in your journey.

  11. Vanessa, great post your writing skills certainly show that you are comfortable with blogging I stayed engaged all the way through your post. Look forward to reading your next post, keep up the good work!

  12. First I love the layout and the technique you use to ask and answer your own questions is very effective. It would look great as FAQs on a sales page.
    Thank you for writing about the concept of “owned assets” and emphasizing the importance of incorporating blogging into one’s business strategy.

    This will provide valuable guidance for individuals learning online marketing.

    Your personal journey of grappling with various marketing strategies, including attempts at blogging, underscores the learning curve in finding effective marketing channels.

    Your breakdown of the benefits of blogging as an owned asset is comprehensive.
    From establishing brand credibility and driving website traffic to fostering audience engagement and generating leads, blogging emerges as a multifaceted tool with far-reaching implications for business growth and success.

    The actionable steps you outline for creating and managing a successful blog, including exercising complete control, leveraging its long-term value, building brand authority, and driving traffic and leads, provide a clear roadmap for aspiring bloggers to follow.

  13. I didn’t want to do a blog when I started with affiliate marketing, but over the years I’ve learned that especially for affiliate marketing a blog is very important to have in combination with other social media profiles – the more we can get those subscribers connected on our blog as well as the other networks the stronger the connection can become, and if we ever lose our profile on one of those networks, we won’t have lost contact with our followers.

  14. Hi Vanessa,
    You have put a lot of thought , time and effort into your blog and owned asset. Very well set out and nice colors.
    Very important issues you touched on for having your owned asset in your business. You are doing an amazing job and should have a good future as an affiliate marketer. Looking forward to visiting again.

  15. Vanessa, your post about owning assets is eye-opening! I get it now – having something you control, like a blog, is super important.
    Your point about social media platforms possibly disappearing one day is scary but makes sense. Having a blog you own gives you security.
    Your breakdown of the benefits of blogging is spot-on. It’s not just about credibility but also about driving traffic and connecting with your audience.

  16. Hello Vanessa,
    Great post. You really hit all the key points. The way they are talking about Tiktok you are so right, you never know what platform could be gone in a blink of an eye, but not your blog/ owned asset.
    Can’t wait to read next weeks post.

  17. Hi Vanessa,
    When my journey started, I had no idea what the purpose was of having a blog. Now that I have completed my website, and have gone through my traing, it makes so much more sense to me now. I wish I had this when I started out with my website. You explained it so well here. Thank you for your post. I look forward to your next one.

    1. I know, right? Me too… If I had stuck with it, who knows where my brand would be today. If nothing else, I would be a lot further along then I am now. But, It’s okay, I’m on it now. Thank you for your positive comment. It is so appreciated.

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